Renas Women Cooperative Association

Place: jordan, Asia
Socio-economic dynamics and global markets Socio-economic dynamics and global markets
Total Budget: € 50.000,00 | Period: From October 2008 To


In 2007 Leena Irshaid a lecturer in Al-Balqa Applied University in Jordan lost her teaching jop in beneficial insect department dew to university presedent order thats year.and due to being a voulanteer at INJAZ an organization to inspire and prepare young university students to become productive and help them with training to creat their jops after graduation, during that year i conduct an academic research on the effect of small agro-buisness on local comunity, the results reflect the high level of poverity and unemployment between agricultural engineer women..In the next year 2008 me with 16 other femal Agr. engi. the majority were unemploied establish RENAS association.RENAS goal is to alleviate poverity and unemployment among women by agricultural activity. we start with a project for manufacturing organic and naturally olive.eather by preparing traditional or improved products of organic high quality olive fruits. 


Meezan Arabia for sustainable development - Jordan

Lead applicant

Agriculture Engineer Association - Jordan

Initiative partner

Royal Academy of Culinarry Arts - Jordan

Initiative partner

Al- Balqa Applied University - Jordan

Initiative partner

Unemployment in Jordan is relatively high, estimated at 13.5% and is particularly acute for Jordanian women. Renas borne out of the recognition that the potential of unemployed female agricultural engineers in Jordan can be utilized. Renas’ goal is to alleviate poverty and unemployment among women by engaging them in agricultural activities that will create economic opportunities and generate income for its members. Recognizing the importance of agriculture to Jordan’s economy, with the sector accounting for more than a quarter (28%) of the country’s GDP, Renas identified food preparation as an ideal economic activity that would utilize the skills and realize the potential of its members. Since the majority of its members owned small farms most of which have olive trees, and Olive is important commodity in Jordan both in production and value Renas decided to manufacture olives, as organic naturally produced without chemical additives or preservative.

1-compining social goals with economic objectives :the buisness earning consederable revenew while providing working opertunity for unemploied agricultural engineer and low income families female.

2- Managing shareholder relation:in order to insure loyality of members and ownership in the buisness, Renas implemented a profit sharing plan and a desision making process that engenders members involvement in managment and operation of the buisness.

3- Finding a nich is key to growth: in the crowded and competitive olive production sector in Jordan Renas found a competitive advantages over its competetor by providing organic low sodium pickeled olive without preservative or coloring materials, healthy organic natural products.

4-staying attundes to customers' need and preferance: Renas support its production line with client questioneer to meet their demands maintain market chair and remain competitive

customers needs and preferance one of RENAS strategies is to stying attundes to customers' needs and performance by participating in local exhibitions to display the products and direct dealing with customers
shareholder by general director committee Jordanian agriculture society was the logistical supporter for Renas establishment
The UNCTAD Empretec Women in Business Awards : The UNCTAD Empretec Women in Business Awards which given every two years and celebrate exceptional women entrepreneurs in UNCTAD World Investment Forum 2014. Special recognitions for social entrepreneurs: Leena A. Irshaid (Jordan): entrepreneure has been selected to receive a special award for their work in social entrepreneurship. investing in sustainable development. Leena Established the only pickling factory in Jordan that is founded, owned and managed by women.

Al-Salt is an ancient agricultural town that is located in the central -western part of Jordan where RENAS was established her project.Unemployment in Jordan is particularly acute for Jordanian women who have one of the lowest female economic participation rate globally (FAO 2014).Moreover, female employment in agriculture in Jordan was quite low, with estimated female participation at 1% in 2005-2010 (Ibid).The agricultural sector provides livelihoods for 20% of Jordan's population and employs about 7% of the country's population. This sector accounting for more than a quarter (28%) of the Jordanian's GDP, Renas identified food preparation as an ideal economic activity. Since the majority of its members owned small farms most of which have olive trees, renas decided to manufacture olives, an important commodity both in production and value.Ranked the 3rd commodity of the top ten in 2012, olives make a significant contributed US$124 million to the Jordanian economy (FAO 2014).

traditional and modified olive products Traditional Renas products of olives resembling home made products as quality wise. we try to produce it with distinct homemade taste. on the other hand we produce a new product for Jordanian which is un common it was the olive paste..

Currently, the business has 10 full- time employees all of whome are highly-skilled women with engineering backgrounds, and 20 seasonal employees, all of home are unskilled women who harvest, clean, sort and remove seeds from olives.Renas hired a factory engineer to design a food production plant that meets Jordanian's Ministry of Health's and Food and Drug Administration's certification requirements.it get legal certification in 2011.With this knowledge, Renas introducing a new product line. Marketed under the brand name Katarat Al-Nada, Renas all-natural, low sodium and additive and preservative free products were popular with health conscious working women as well as high-profile food establishments.Renas has establish a sustainable project by cooperating with "Mezan Arabia" in 3 green houses providing oppertunities for young people to learn skills in permaculture which is applied in Mezan arabia farm (Jarash eco farm).the products were sold in saturday t farm market in Amman.

Renas web site Renas web site which represent all the story of the Association with the results for all the activities and projects, but with special emphasies on Olive production project products.
Saturday morning at the farmers market on Vimeo With its goal to participate in chain value and sustainable project Renas cooperate with Jarash ecofarm to help them in producing organic vegetables and fruits in the farm specially in protected green houses(depending on Renas member qualification in IPM) they have and participate with Renas products as well as Jarash eco farm products on same table each Saturday in farmer market

Beyond providing employment for unemployed women and raising their living standards, Renas has helped to chalange gender sterotypes.Since most manufacturing buisnesses in jordan are typically owned by men, the success of a women-owned and operated enterprise has empowered Renas' employeese. As a way to promote ownership in the buisness, Renas has initiate a profit-sharing plan for its 37 members, giving women opertunity in leadership and a decision maker. Recognizing the importance of safe food, Renas encourages its suppliers to use Integrated pest mangement practesies and permaculture principles in their farm. Jordanian Agricultural engeneer society the logestical supporter of Renas will establish a permaculture training center where Renas will cooperate with it in training newley graduated agriculture students on permaculture issue.as well Renas is commeted to its customers to provide them with organic natural  products.

Permacultura course in Al-Salt PERMACULTURE DESIGN CERTIFICATE Residential Course in Bayouda Village-Al Salt with Rico Zook 1st - 15th JUNE 2012. Leena get the course which will be repeated to agricultural graduated students as a cooperative work with Jordanian Agricultural Engeneer Society.
local community beneficials Renas tray to benefit all its members as well as local society and it participate in a program named Khereej which train newley graduated from different sectores in local NGOs.Renas has one of this graduated students in finnance who spend 4 monthes in training with different issue of Renas projects
../file-system/small/pdf ../file-system/small/pdf cooperation with United Nations Development Programme/ Jordan renas was penefited from a cooperation project with United Nations Development Programme/ Jordan; the project support the association with newly graduated person in a topic related to the needs of association where the graduated must get a training in different aspects of the association during a period of 4 monthes

Leena start talking about the idea in 2007 to Agricultural engineer women via Jordanian Agriculture engineer society which from that day support the idea logestically and in some cases financially.after several meatings the association established in 2008 with 17 participants, and they start working in different projects deals with awarness in paper recycling,biodiversity project and olive manufacturing project which was managed by Leena  the creater and corresponding person with CIDA (Canadian International Development Agency)  which support the project with a grand from gender equality issue.Renas member reache now 37 women who all share a work eather in  training ,workshops, production ,packaging, marketing or in finnacing. Family support for leena and her colleges in renas was with great issue in Renas success.

improved Olive production project Leena with Eng. Malli neaimat (renas presedent in 2010-2012) with other women from different sectores in Jordan at signing the funding agreament with CIDA (Canadian International Development Agency) in gender equality project. 2010
../file-system/small/pdf ../file-system/small/pdf CONTRIBUTION AGREEMENT BETWEEN CIDA and RENAS CIDA grant for Renas project "Improved olive products" which is support a lot of workshops, training, visibility studies, website, marketing studies and other logistical and promotional aspects.

Starting afood manufacturing buisness was a challenge and as teep learning curve for Renas.Given Renas' limited knowledge in buisness, were challenges that buisness had to contend with. it became apparent that without further training in buisness, Renas capacity tooperate a food processing business would be severely limited.Also Renas lacked the physical premises to manufacture the  olives and pickles.Renas rented warehouses in Al-Salt city for food production purposes. Because the warehouses were unfinished, they were inadequate for food production, in addition, in order to operate a food production business in Jordan , Renas needed to meet the requirements for establishing a food processing facility and obtain the necessary certification for operating a food manufacturing plant.financing was a nother chalange for Renas as a newly-formed association,renas lacked the financing needed to establish a capital-intensive food manufacturing plant.

CIDA grant to Renas CIDA grant provided the finance to have a training in different issue like ISO and HACCP ,marketing as well as conducting market study, all training benefited person has a certificate in the training field that they attend
financing was the great obstacles CIDA grant was a solution for several obstacles that face Renas project since it provide the finance to have a training in different issue like ISO and HACCP ,marketing as well as conducting market study, also it provide Renas with finance to establish web site, marketing logistics, in addition to support the establishment of small plant.
olive plant opening cermoney CIDA grant was a solution for several obstacles that face Renas project since it provide the finance to have a training in different issue like ISO and HACCP ,marketing as well as conducting market study, also it provide Renas with finance to establish web site, marketing logistics, in addition to support the establishment of small plant.

Renas is doing  its part to ensure that it minimizes its negative impact on the environment. As a strong opponent of genetically-modified foods(GMOs), pesticides, Preservatives, Renas ercycles organic waste that is derived from the manufacturing process into organic manure.the buisness which is also cooperate with Jarash ecofarm to apply organc activity as well as permaculture primciples and practesies in the farm.also as a part of its corporate social responsibility, renas has partened with Royal Academy of Culinary Arts in Jordan on a project designed to raise awareness on traditional food and its benefit to health and preparing good food among young and childrens.Renas has found a creative way to utilize olive seeds by using it in artworks.

good healthy food Renas cooperate with RACA to conduct a series of traditional food preparing days in the academy for documentation and providing recipes for young ladies to prepare good healthy food
organic products the cooperation in Jarash ecofarm with applying integrated pest management strategies with emphasising on organic production.
participation in events with RACA deals with traditional good food Renas participate with its members and with other women’s from Al-Salt city in providing the RACA with recipes of traditional Jordanian food in a step for preparing a book deals with Jordanian food encouraging young people and children to ignore fast food.


1- Shareholder relations:

Maintaining ownership relations is critical to Renas' success.In order to engender positive relations among its shareholders, Renas members are involved in all aspects of desision -making that relate to the management of the cooperative and the projects.this help the members to develop self-confedence.instilling a strong sense of work ethic ia a challenge for Renas as many of its members have been unemployed for long durations or have had limited job exposure to the world of work.

2-Product pricing:

product pricing is a critical issue for the buisness.Renas strategy to offer healthy , all-natural low sodium and preservative free olives and pickles, which are packed in glass jars with olive oil has resulted in higher production costs, which are reflectedin the price of the products.Renas has undertaken a promotional strategy that focuses on educating its customers on scientific facts as well as the nutritional value of Katarat Al-Nadaucts

client Awarness using Facebook bag Renas use the social media as Facebook bag to communicate with its client and provide them with detailed information about the products with its ingredients and its nutritional facts and benefits.

One of the benefit from being emperitic women is that UNCTDA will develop a  case study on Renas project to share it  with buisnesses students.since Renas is embarked on creating employment for young women eather agricultural engineer or from low income familes, the olive manufacuring business struggled to find the ideal product and market fit in Jordan's competitive olive and pickles market.Renas growth strategy while creating social value; how social enterprises  manage growth and achieve their social objectives, highlighting Renas success in providinghigh quality products to its customers and maintaining a competitive advantages in the market.

Renas plan to establish a laboratory to undertake testing of its products on its premises by 2016 in addition a marketing department will be established and a customer service representative will be hired to handel customer relation.

../file-system/small/pdf ../file-system/small/pdf Renas ...as international association impact After Empretec Women in2014... After being one of The Empretec Women in Business Awards is now a landmark initiative alongside with different partnerships have been launched