Place: turkey, Europe
Sustainable management of natural resources Sustainable management of natural resources
Total Budget: € 170.000,00 | Period: From September 2011 To September 2012


The value chain of the olive oil sector in Manisa will be analysed with special emphasis on sustainable production methods. Current and alternative production and treatment technologies employed individually or collectively will be analysed considering the possible or current impacts on the competitiveness of olive oil sector. The effectiveness of current policies on incentives and sanctions will be assessed. Qualitative and quantitative analysis to be carried out by experts in close collaboration with local stakeholders will lead to alternatives based on several attributes such as degree of pollution, investment/operation costs, positive/negative impacts on the stakeholders as well as ability and authority of stakeholders required for implementation. 


Manisa Chamber of Commerce - Turkey

Lead applicant

Manisa Chamber of Commerce and Industry, was established in 1908. With nearly 25 professional committees which act as the chamber’s professional expertise organ and nearly 7600 active members, we are aiming to promote foreign and domestic economic development within the city of Manisa, and also supporting the Turkish economy as a whole. We pursue a Quality Management System to enable our mission accomplished and we try to provide best services and guidance for our members. As a return for our dedicated work, our Chamber has been accredited by the Union of Chambers and Commodity Exchanges of Turkey (TOBB) as an Accredited Chamber and we have been certified by ISO and given ISO 9001:2000 certificate for our quality management practises.

Zafer Development Agency - Turkey

Initiative partner

Zafer Development Agency is a Regional Development Agency operating in Region TR33 consisting of Afyonkarahisar, Kütahya, Manisa and Uşak provinces in Northern Aegean part of Turkey. Zafer Development Agency promotes cooperation and communication among local actors including members of local government, private sector, universities, NGOs, local media and the public. We try to create and promote strategic partnerships among these actors in a way to strengthen regional socio-economical growth and development.

Economic Policy Research Foundation of Turkey - Turkey

Initiative partner

Aiming to contribute to public policy design, TEPAV seeks to enrich the knowledge content in Turkey's discussions. What sets TEPAV apart however, is its active involvement in economic and political development. TEPAV carries out projects, which actively contribute to economic development and bring together key policy and opinion makers to tackle the problems of the day. TEPAV sticks to academic ethnical principles and quality in all activities.

Akhisar Commodity Exchange - Turkey

Initiative partner

purchase and sale of commodities included in the exchange and the price determination, and registration of commodities

Akhisar Chambers of Commerce - Turkey

Initiative partner

to improve retail sales

The overall objective of this project is to enable potential beneficiaries learn from EU policy and practices and make informed decisions for sustainable and competitive olive oil production. Specific objectives are: to conduct a structured policy analysis process where stakeholders actively contributes and learn from the outcomes, to demystify the existing situation and develop a shared definition on the problem, to analyze the value chain of the olive oil sector in Manisa with special emphasis on sustainable production methods, to improve result oriented policy dialogue among stakeholders at local and national levels, to improve collective action among olive oil producers, to encourage exchange of knowledge and best practices on olive oil production and waste management between the actors in olive oil sector in Turkey, to strengthen relations among producers and their representative organizations and academic communities for potential collaborations in agricultural sector.

The project aimed at reducing or eliminating market failures which prevent sustainable olive oil production mainly by correcting information asymmetries between and within different groups of stakeholders. Also awareness activities, participatory methods, monitoring and evaluation system all contribute to sustainability. The idea of this project together with its governance structure has been initiated as a result of a working group meeting organized under the Manisa 2023 Regional Development Strategy preparation process which is coordinated by Manisa 2023 Platform composed of the Governorship of Manisa, Manisa Chamber of Commerce and Industry, Municipality of Manisa and Manisa Celal Bayar University. Therefore the results of the project was incorporated directly to the regional development strategy process.

Manisa is one of the leading regions for olive production in Turkey. Manisa accounts for approximately 13% of the total olive production in Turkey. Plantation area is around 900,000 decares. Olive oil production is expected to grow in the region in the near future. Environmental impact of the vegetation water, which is a by-product of olive oil extraction process alongside the olive pomace, is devastating. Gediz Basin Environment Conservation Action Plan and previous comprehensive reports on the pollution of the Gediz River emphasize the seriousness of this problem. It is estimated that, in Manisa, annually 17,000 tons of olive mill waste water is produced and most of it is released to the nature without any treatment. 

Stakeholders have been provided with objective information demonstrating cost and benefits of alternative solutions pertaining to the elimination of olive oil waste.  A sustainable development perspective has been established among stakeholders, particularly the producers. Managerial, institutional and policy making capacities of the local stakeholders have been increased through including them into the project activities and providing their participation to the relevant meetings.  Regulatory framework is improved through the policy recommendations in the final report.

Project target groups are olive oil producers which are the owners of olive mills and olive oil refineries. Individual producers, union of producers, chambers of commerce and industries are considered in this group.
Project final beneficiaries are olive related business organizations, olive oil buyers, municipalities in Manisa , Governorship of Manisa,  Provincial Administration of Agriculture and Provincial Administration of Environment operate under the governorship, central government and consumers in Turkey 

Stakeholder Meeting in Akhisar Manisa Stakeholder Meeting in Akhisar Manisa

Güvenç Özer, project coordinator; Funda Gençler, Chief Expert; Nuri Azbar, Environmental Specialist; Berna Türkekul, Economist; Harun Çoban, Olive Production Specialist; Hakan Gökalp, Olive Oil Production Specialist; Tuna Köroğlu, Financial Manager; Aysel Şengil and Sevilay Ağırol, Project Asistants. 92 olive oils mills, 300 olive farmers and other provincial governmental organizations are other participants.


At the beginning of the initiative, stakeholder analysis and problem analysis workshops were done to solve possible problems. Therefore there is no significant obstacle during the initiative.

According to initial interviews and search conferences carried out with the local stakeholders it was observed that producers were not fully aware of the impact of the olive mill waste water on the environment. However the vision statement came out of the Manisa 2023 search conferences emphasize sustainable development of Manisa. Sustainable development does not necessarily imply negative effects on the competitiveness of olive oil production considering that an  alternatives to generate net benefit on the stakeholders. Decision making at local level is, to a great extent about collective measures such as joint investment on a common treatment facility or a common processing facility, moving to an organized industrial zone, establishing or managing cooperatives, transforming the production technology. The special provincial administration covers the olive oil sector in its strategic plan. The administration is willing to support technology transformation and treatment of olive waste.

Introducing Environmental Friendly Production Systems in Olive Oil Process Field visit to olive oil mills with producers to enlighten them about the best practice of environmental friendly production system in olive oil process
Taking Olive Mill Waste Water Sample for Analysis During the initiative some water samples are taken from various olive oil mills to find out the best practices of environmetal friendly production system in olive oil. I

Increased involvement of Governor’s Office and various Chambers of Commerce and Industry in the region, where most of the producers are members. Also involvement of producers association as partner. The awareness raising and visibility activities will consider misperceptions of the producers and positive impact of sustainable production on competitiveness  Collective action is initiated among producers to achieve economies of scale to solve problems. A fruitful dialog is established between producer organizations and public sector both to solve environmental problems and to increase competitiveness. Producers overcome prejudices towards sustainable technologies.


Networking is a continuous activity taking place throughout the lifespan of the project. The task force is a standing group where partners interact on the outputs of the project. Informative brochures, posters, web page will be used as promotional tools. 1000 brochures and 500 posters printed. Press releases made to announce project results and events. The final report as well as the existing situation report disseminated to stakeholders in printed format. The final report including project results  published as well.