loading

Cross lights snacks - Web comparison tool for nutrients and calories of snacks for children

Luogo : Milano, italy, Europe
Food consumption patterns: diet, environment, society, economy and health Food consumption patterns: diet, environment, society, economy and health
Budget totale: € 0,00 | Periodo: Da gennaio 2013 A

Sintesi

Si tratta di uno strumento innovativo per informare i genitori e aumentare la loro consapevolezza circa la scelta delle merendine disponibili sul mercato.

Risponde alla necessità di confrontare e capire subito il valore nutrizionale degli spuntini per bambini più diffusi sul mercato, inclusa la frutta.

Partendo dall'analisi di circa 300 snack popolari tra i bambini, si offre ai genitori un feed-back immediato e semplice su cosa scegliere.

È possibile selezionare fino a 5 spuntini e vedere se un'etichetta a semaforo sarà verde, gialla o rossa nei confronti di sale, zucchero, grassi e tenore di grassi saturi per porzione.

Partnership

ALTROCONSUMO - Italia

Candidato guida

ALTROCONSUMO è un’organizzazione di consumatori nata a Milano nel 1973 indipendente, efficace, rappresentativa e riconosciuta per legge ai sensi dell’art. 137 del Codice del Consumo (Dlgs. 206/2005) e membro CNCU, membro BEUC – federazione composta da 41 organizzazioni di consumatori di 31 paesi europei, membro di Consumers International (220 associazioni per 115 paesi) La nostra attività in cifre (2013): 377.000 soci oltre 530.000 consulenze erogate 335 interventi pubblici, 75 denunce AGCM, 66 dossier aperti oltre 6,000 citazioni sui media oltre 9.780.000 visite su www.altroconsumo.it oltre 21.000 follower su Twitter, oltre 176.000 like su Facebook 7 pubblicazioni periodiche e numerose guide oltre 100 test 294 professionisti al servizio dei consumatori

Encodata s.p.a. - Italia

Partner dell'iniziativa

Encodata S.p.A. nasce nel 1978 e nel corso degli anni ha saputo trasformarsi in una Business Solutions Company per i suoi Clienti, diventando l’interfaccia per le opportunità inerenti il mondo dell’Information Technology a tutto tondo: tipicamente software (sia proprietario che di terze parti) e hardware, ma anche, grazie alla consolidata esperienza in ambito fiscale e amministrativo, consulenza e formazione.

Organization of Consumers and Users - Spagna

Partner dell'iniziativa

OCU es una organización privada y sin ánimo de lucro que se dedica, tanto a nivel nacional como internacional, a la información y a la defensa de los consumidores y usuarios. Con esa finalidad, OCU está integrada en diferentes asociaciones y federaciones de representación de los consumidores en el ámbito internacional.

It’s an innovative solution to inform parents and raise their awareness about snack choices available on the market. It answers the need of comparing and understanding in a glance the nutritional value of the most common children snacks, fruits included. Our tool, based on the analyses of about 300 popular children snacks, gives parents an immediate and simple feed-back on what to choose. You can select up to 5 snacks and see whether a cross-light label will be green, yellow or red in relation of salt, sugar, fats and saturated fat content per portion. In addition to the 3 different cross-light labels, there is an overall judgment on the snack to help parents to check what is the most appropriate snack for their child, depending on his age and the amount of calories he needs.

There is no similar tools available in Italy.

A tool where you can find the nutritional values of different kind of fruits and compare them with the nutritional values of the most popular snacks based on cereals, dairy and/or fruits transformed products, either sweet or salty (see link below).

The comparator allows you to decide how to compare: by food categories (soft drinks, sweets,  bakery products…); subcategories (nectars, fruit juices…); brands (Ferrero, Nestlé...); calories intakes.

It is an important cultural and social innovation in a time where Italian children are among the fattest in Europe.

Parents, mum’s especially, are the main target of advertising that pretends to tell them what’s the best to feed their child.

Lot of this kind of food advertising relates  to snacks.

When you are in a supermarket there isn’t often enough time to choose by comparing different products within the same food category.

So, why not to decide previously,  by mean of a trustable tool that allows you to compare nutrients and calories intakes of the most popular and advertised snacks on TV and media? It is a good tool considering the spread of obesity in Italy.

The figures we had are well encouraging: in one year, the database had more than 75000 visitors.

We had also a positive feed-back from users (members and not members), obtained by light surveys that turns up on the web page.

Parents, mum’s especially, are the main target of advertising that pretends to tell them what’s the best to feed their child.

Lot of this kind of food advertising relates to snacks.

When you are in a supermarket there isn’t often enough time to choose by comparing different products within the same food category.

So, why not to decide previously, by mean of a trustable tool that allows you to compare nutrients and calories intakes of the most popular and advertised snacks on TV and media?

People involved:

  • 1 market analyst, to select the most popular snacks on the market;
  • 1 acheteur, to buy the products and to insert the nutritional info, and more, used for the database development;
  • 1 PO food, to valuate the products;
  • 2 web technicians for database development;
  • 1 journalist, for adding text

The main difficulty was finding the nutritional informations because they are not always written on the nutrition information panel on the product packaging.

This information is needed to assess the precision of the resulting nutrient values.

Then the product with incomplete information has been analyzed in a lab to avoid lacks for resulting from incorrect or incomplete information.

Our action wants to allow consumers to make an informed choice among different products that have undergone either no process (like fresh fruits) or a sophisticated transformation.

We wants people to increase fresh fruits consumption and fresh simple products consumption by means of the data evidence of their nutritional values.

Our tool has also been recorded by consumer organization OCU, our partner (see link below).

The tool is the same with a little difference because there are no cross-light labels but the are comments about snack nutrient composition.

From our tool will be developed an App (currently in production) with comments on the composition of snacks.

We’ve used the web, colours and not words and because we look at social media word of mouth.

The tool is open to anyone, the feedbacks received are all positive and suggest only minor adjustments.

The same kind of tool can be easily duplicated in other languages and feed with local products of the market.